{"id":1749,"date":"2023-03-28T12:05:00","date_gmt":"2023-03-28T12:05:00","guid":{"rendered":"https:\/\/qargo.tavando.com\/?post_type=case&p=1749"},"modified":"2025-09-01T18:39:35","modified_gmt":"2025-09-01T18:39:35","slug":"joda-freight","status":"publish","type":"case","link":"https:\/\/www.qargo.com\/cases\/joda-freight\/","title":{"rendered":"Joda Freight"},"content":{"rendered":"\n
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The first in a regular slot, we check in with customers who have adopted Qargo to see if the solution has fully delivered on its promise.<\/em><\/p>\n\n\n\n

Haulage and warehousing company Joda Freight is a special client for Qargo as it was our first in the UK. With a fleet of over 50 vehicles plus three warehouses, the Yorkshire-based company was previously struggling with outdated data management, an archaic IT infrastructure and an over reliance on manual work for trip planning.<\/p>\n\n\n\n

The company\u2019s then newly-appointed warehouse and systems manager, Luke Ryan, realised that wholesale change was required to bring Joda Freight into the 2020s. After being impressed by Qargo\u2019s demo, he convinced management to sign up and the onboarding process began. The last time we spoke to Luke<\/a> was in March when the system was just about to go live and expectations were understandably running high.<\/p>\n\n\n\n

Potential realised?<\/strong><\/p>\n\n\n\n

Fast forward to the end of 2023 and we\u2019re sitting back down with Luke to uncover how the Qargo solution has performed over the past months, and whether it has fully delivered on its potential \u2013 or fallen short. To judge, Luke had four key expectations for the new system. The first was Qargo\u2019s ability to auto-extract info from client orders directly into the system.<\/p>\n\n\n\n

\u201cIt\u2019s working really well so far but there were always going to be hiccups,\u201d says Luke. \u201cFor instance, the positioning of decimal points for weights within their orders could confuse the system.\u201d He worked with Qargo to iron out such idiosyncrasies as \u201cwe didn\u2019t want the customer to have to change to fit us \u2013 it should always be about changing the system to fit them,\u201d explains Luke.<\/p>\n\n\n\n

This level of commitment to customers also saw a new Qargo-powered customer portal introduced, which is proving to be a hit. For instance, Gondrand said \u201cit is very quick to use and will soon become second nature\u201d, while Northern Labels says it\u2019s \u201cnice and clear to look at jobs\u201d and Bababing states \u201cit\u2019s brilliant\u201d and \u201creally easy\u201d.<\/p>\n\n\n\n

Changing plans<\/strong><\/p>\n\n\n\n

The next vital capability on Luke\u2019s checklist was automating trip changes to stop planners having to spend significant time adjusting them manually. Since Qargo went live, Luke estimates they\u2019re now saving an hour a day on planning: \u201cBeing able to assign resources by simply clicking and dragging them to where we want means we can alter manifests in moments, making the whole process so much more fluid and easy.\u201d<\/p>\n\n\n\n

Finally, being able to access the system from any device and from anywhere was also a key expectation. \u201cWhile not ideal on mobile for obvious reasons, on every other platform, it works really well,\u201d says Luke. \u201cAlso, there\u2019s no need to set up a VPN or any other security measures if someone is working off site as Qargo handles all the security for you in the cloud.\u201d<\/p>\n\n\n\n

True partners<\/strong><\/p>\n\n\n\n

Ultimately, Joda Freight is delighted with the system, the exemplary customer support and most importantly, the genuine partnership that has grown between the company and Qargo. The feeling is mutual as Qargo\u2019s Business Development Manager Samuel Evans reveals: \u201c\u2018Partnership\u2019 is a word that often gets banded around but without much meaning,\u201d he explains. \u201cHowever, at Qargo we truly believe in the power of collaboration, not just as a team but as a collective from our developers through to our customers.”<\/p>\n\n\n\n

\u201cImportantly, you\u2019re only ever as good as your best partners. It\u2019s why we’re all thankful for the fantastic partnership we have with Joda. Luke and the team are forward thinking enough to embrace change when needed and level headed enough to give critical feedback and ideas.\u201d<\/p>\n\n\n\n

Surprise role<\/strong><\/p>\n\n\n\n

Because of the partnership\u2019s strength, Luke has now become an official UK ambassador for Qargo. Our CEO Adriaan Coppens explains: \u201cJoda Freight had accepted multiple visits from other transport companies that wanted to learn how it used Qargo. This made Luke and the Joda Freight team an ideal choice to be our official ambassadors.\u201d<\/p>\n\n\n\n

From Luke\u2019s point of view, \u201cthis means any potential new customers that want to speak to an existing client can come to us.\u201d As a result, he has now spoken to over 10 customers with many of them going on to sign up with Qargo.<\/p>\n\n\n\n

Focused comms<\/strong><\/p>\n\n\n\n

Such a collaboration has also been important for highlighting any issues. \u201cAs a developer, Qargo was sometimes looking at the whole process from a system rather than operational point of view,\u201d recalls Luke. \u201cThe team needed to learn more about how to communicate with transport departments and planners in a way that would help prospects understand Qargo\u2019s concepts instinctively.\u201d<\/p>\n\n\n\n

To achieve a positive outcome, Adriaan explains, \u201cwe spent a lot of time with Joda Freight to understand its planning and operations so that we could identify where we could help the company save the most time. In turn, this deep dive helped us to further hone our communication strategies with other potential clients. It means we can now speak to prospects in a language that more directly addresses their existing operational pains \u2013 and how Qargo can help resolve them.\u201d<\/p>\n\n\n\n

Dispelling disbelief<\/strong><\/p>\n\n\n\n

Another issue was with Qargo being, well, too good. Luke explains the majority of customers come from a SQL-based system, which utilises multiple colour-coded statuses. It means when they\u2019re presented with Qargo for the first time, \u201cthey can look a bit like rabbits caught in headlights,\u201d says Luke.<\/p>\n\n\n\n

\u201cThey don\u2019t know where to go or what to look at precisely because Qargo is so simple to use compared to their old system. They think that it\u2019s too good to be true so I have to reassure them that it is the real deal and super quick to pick up and understand\u201d.<\/p>\n\n\n\n

Luke has become such an advocate for the brand that some prospects have wondered if he\u2019s being paid by Qargo (for the record, he isn\u2019t). From Luke\u2019s point of view, his advocacy is about something far more important, even profound: The future of the industry itself.<\/p>\n\n\n\n

Big picture thinking<\/strong><\/p>\n\n\n\n

\u201cWe\u2019re in an industry where historically the attitude has been: \u2018We don\u2019t work with x, y or z because they\u2019re a competitor\u2019,\u201d says Luke. But Joda Freight and Qargo want to change that: \u201cWe want everyone in the industry to work together via the Qargo system,\u201d says Luke. \u201cIt\u2019s why we came up with the idea of the Qargo network.\u201d<\/p>\n\n\n\n

The plan is to bring existing customers together every quarter to talk about the industry and how they can help each other. Luke explains: \u201cThe sector is dog-eat-dog but it shouldn\u2019t be. At the end of the day, we\u2019re all trying to make ends meet and make our businesses better \u2013 so why not help each other so everyone<\/em> benefits? Qargo can help us achieve that\u201d.<\/p>\n\n\n\n

Qargo\u2019s Adriaan Coppens concurs: \u201cWe want to help bring the sector closer together, creating deeper partnerships while increasing everyone\u2019s profit margins. It\u2019s why we\u2019re looking forward to many more years growing side by side with Joda Freight and our other clients as, together, we drive the next generation of Transport Management Systems.\u201d<\/p>\n\n\n\n

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\u201cThe future is looking bright.\u201d
Warehouse and systems manager, Luke Ryan<\/p>\n<\/blockquote>\n\n\n\n

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\u201cNot only does Qargo offer great efficiency gains \u2013 but it also has the right modern look and feel.\u201d warehouse and systems manager, Luke Ryan<\/p>\n<\/blockquote>\n\n\n\n

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\u201cWe have never received such a high level of service from any other transport management solution provider.\u201d warehouse and systems manager, Luke Ryan<\/p>\n<\/blockquote>\n\n\n\n

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